Red Berry Juice

RELEASE STATUS:

OPEN FOR PRE-ORDERS ON AUGUST 16TH.

Your Gut Doesn't Lie

A food's antioxidant ORAC score means absolutely nothing to your gut. The gut acts as both the scientist and the marketing agent — it does not lie. It only delivers benefits it can actually process.  In this case added oxygen to the cells can be seen directly in larger veins and measured in your VO2 max score.

Labrador Red Berry(Vaccinium vitis-idaea ssp. minus) grows in one of the most extreme micro-climates on earth — the Strait of Belle Isle, where subarctic and Atlantic weather systems collide and fuel the jet stream above. The berry survives by building dense bioactive compounds, makes your mouth pucker and your gut sing out loud — literally.

Our Labrador Red Berry (Vaccinium vitis‑idaea ssp. minus) is the subarctic variant — smaller, denser, sharper — the huckleberry‑to‑blueberry equivalent of the Scandinavian variety known as lingonberry.

The Labrador red berry delivers benefits that transcend science and marketing. All it requires is a fine-tuned, athletic body. The added oxygen the cells receive can be seen in larger veins and measured in VO2 max.

There is a reason the famous  Norwegian Olympic team insists on using the lingonberry as a staple part of their strict training diet to fuel world-record performance. This isn't just an ingredient; it is a subarctic bio-fuel.

A flavour profile that no cultivated berry can replicate — intensely tart, complex, with an ancient Nordic character. The natural benzoic acid that once preserved Viking provisions now elevates your high-end cocktail program. One ingredient. Centuries of story.

Naturally self-preserving acids and idaein extends the life of your raw preparations without synthetic preservatives — keeping your menu items fresher, longer. Clean label. Wild sourced. Premium positioned.